Mason Community Takes a Stand Against Electronics Waste

CINCINNATI, OH; SEPTEMBER 7, 2016 — Trayak, the authority on product and packaging sustainability, has recently concluded an E-Waste initiative designed to recycle nearly 500 Lbs. of obsolete electronic devices. For three weeks, residents and organizations throughout southwest Ohio’s city of Mason recycled unused mobile devices, tablets, and other electronics as a part of Trayak’s E-Waste drive. At the campaign’s conclusion, it was reported that an estimated 1,500 Lbs. of electronic waste– three times the program goal — was collected and eliminated from landfills. Electronic devices were recycled at the Mason Community Center and pop-up educational booths were staffed multiple times a week by volunteers from Mason High School. The E-Waste team engaged with residents at local events such as the city’s annual Red Rhythm and Boom celebration and at the Sunshine Summer Concert series. Supported by a number of local organizations, the E-Waste drive was truly a community-wide effort. Some of the organizations joining Trayak included: The city of Mason, Mason High School, CincyRecycling, ConnXus and Top Gun Sales.


The E-Waste initiative was created to bring awareness to MyGizmo, Trayak’s recently released mobile application that is bridging the gap between technology and sustainability. The platform leverages a user’s social network and local community to create a marketplace for buying, selling, and trading of secondhand electronic devices. Available for both iOS and Android platforms, MyGizmo empowers average consumers to become a part of the growing trend to redistribute previously owned electronic devices. For more information, visit

Trayak Founder & CEO, Prashant Jagtap comments:

“Our E-Waste drive was created to educate local residents about responsible electronic waste disposal and provide an opportunity for recycling. We are very pleased with the support that the campaign received from the community. It was truly a collaborative effort and we hope to build off of this momentum as we prepare to bring MyGizmo to a larger audience this fall. Mason served as a test market for the MyGizmo application and we received some great feedback. Going forward, we envision MyGizmo becoming more than just an application, but an integral platform for spreading e-waste awareness.”

About Trayak, LLC

With innovative product sustainability solutions and consulting services, Trayak empowers companies to design and manufacture their entire portfolio using sustainable strategies. We bring simplicity to product development, manufacturing and launch processes and help companies economize and meet ISO standards – all while protecting the world’s valuable resources. Trayak brings real innovation to product sustainability area especially in the Product Design, Engineering and Manufacturing phases of the Product Lifecycle. Trayak offers a portfolio of integrated solutions – EcoDesigner, EcoImpact, EcoScore, EcoLabel and COMPASS. Our goal is to make sustainable product design easy, mainstream and profitable. For more information visit

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