COVID-19 pushed for rigid behavioral changes for people all over the world in a very dramatic way. Naturally there was a hyperfocus on health and hygiene. Behaviors shifted from in store shopping to ecommerce as a way to limit contact with other humans. In 2020, the idea of creating more sustainable solutions was accelerated by the influx of packaging that consumers were receiving in their homes as a result of online shopping. However, a conundrum existed in that single-use plastic still provided hygiene and protection against the global pandemic. If our priority is to produce packaging that is sustainable then there will be a need for consumers to shift their buying habits. Without this demand or agreement from consumers on sustainable packaging options, brand owners and large consumer companies will not change the way in which they perform new research and development efforts into packaging and product design.