Marketing Specialist

As a full-time Marketing Specialist at Trayak, you will play a crucial role in driving our marketing efforts and promoting our suite of consulting and software solutions. Your responsibilities will include developing and executing marketing strategies, managing digital campaigns, growing and maintaining organizational relationships, and creating compelling content to engage our target audience. You will collaborate closely with cross-functional teams, including sales and product management, to ensure cohesive and impactful marketing initiatives.


  • Develop and implement comprehensive marketing strategies to promote Trayak’s consulting and software solutions.
  • Execute digital marketing campaigns across various platforms, including email marketing, social media, and online advertising.
  • Create engaging and persuasive content for marketing collateral, website, blog posts, whitepapers, case studies, and other marketing materials.
  • Manage Trayak’s social media presence, including content creation, community engagement, and analytics.
  • Conduct market research to identify trends, opportunities, and customer insights to inform marketing strategies.
  • Collaborate with cross-functional teams to support product launches, events, and promotional activities.
  • Provide design guidance for client projects, customer resources, tutorial videos, whitepapers, help documents, and other internal resources.
  • Identify potential marketing and business development opportunities with professional and community organizations.
  • Analyze and report on the performance of marketing campaigns and initiatives, utilizing key metrics and data-driven insights.
  • Stay updated on industry trends and best practices, and provide recommendations for continuous improvement.

The type of candidate we are looking for:

  • Degree in Marketing, Communications, Environmental Science, or related field
  • Bachelor’s degree in marketing, business, or a related field. Relevant certifications are a plus.
  • 0-3 years of experience in marketing roles, preferably within the B2B, SaaS, software solutions, or consulting industry.
  • Strong knowledge of digital marketing tactics, including email marketing, social media marketing, SEO, and content marketing.
  • Track record of executing against marketing calendars and experience roadmaps while meeting business targets (traffic, engaged visits, conversion rate, etc.)
  • Proficiency in marketing automation platforms, online advertising platforms, CRM systems, and analytics tools.
  • Exceptional written and verbal communication skills, with the ability to create compelling content and effectively communicate ideas.
  • Creative, out of the box thinking and problem-solving abilities to develop innovative marketing strategies.
  • Strong project management skills, with the ability to prioritize multiple tasks and meet deadlines.
  • Ability to work both independently and collaboratively in a fast-paced, dynamic environment and eagerness to learn on the job.
  • Passionate about corporate sustainability.

Trayak is a rapidly growing company. We are actively hiring people. If you match the profile above and are passionate about sustainability please fill out the form below.

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