The fast fashion industry is rapidly growing with increasing demand and substantial environmental impacts. To keep up with changing fashion trends and consumer demand, companies have leaned into mass production at the expense of environmental and social factors. This new
According to GreenPrint’s 2022 Business of Sustainability Index, 75% of respondents are concerned about a product’s environmental impact, and 69% noted that it is an important factor in their purchasing decision. New research found that consumers increasingly view environmentally